The AIA and BAF Annual Meeting & Holiday Party was held at the Morgan State University School of Architecture + Planning on December 11. The business meeting announced the results of the board elections for both organizations and reviewed the committee chair changes for our many organized initiatives, culminating in the annual holiday reception.
As an exciting lead to the evening, the Baltimore Architecture Foundation revealed its new brand identity for 2019 and beyond. The BAF Board of Directors charged its Communications Committee in early 2018 with the task of image and logo redesign to better communicate our mission of celebrating design and the built environment. Peter Hoffberger, board member and Chair of the committee, led the effort to retain Ronnie Younts and Younts Design Inc, to explore design options to support our mission.
The result is a beautifully crafted logo that captures the joy to be discovered in the built environment of Baltimore. The new logo—a primary, stylized ‘B’—is generated by the street intersections of west Baltimore, creating a secondary ‘A’ and an ‘F’ in homage to our much-loved original ‘BAF’ acronym. See if you can find the street intersections on the map. The colors of our urban life on the Chesapeake are a sky blue for the harbor, a moss green for the parks and a deep navy for the buildings, all in balance and aspiring to the sustainable environment that we seek for the city and its citizens. This versatile logo has a presence and visibility to stand on its own alongside the AIA mark, as they are frequently used together, or at different scales in print material and product applications.
The BAF Board of Directors is happy to report that this rebranding effort exceeds our intent to generate an approachable public image as we continue to activate the appreciation and value in the built environment of Baltimore.
Rob Brennan, BAF President